Campaign encourages visitors to ‘Do Durham Differently’
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Durham’s distinctive and numerous experiences, world-class sights and eclectic lodging are the inspiration behind a brand new marketing campaign geared toward boosting the county’s customer financial system.
Do Durham Differently is the most recent nationwide vacation spot advertising marketing campaign from Visit County Durham and encourages visitors to take a contemporary have a look at what’s on supply, discover extra and check out new actions.
Visit County Durham – Durham County Council’s tourism service – has teamed up with companions throughout the customer financial system for the marketing campaign to assist showcase the range that exists within the county. This consists of Locomotion, Raby Estates, The Auckland Project and Beamish, The Living Museum of the North.
From biking and stargazing to fascinating museums and implausible foods and drinks – there are limitless prospects for an unbelievable vacation in Durham. And Do Durham Differently will share this message with tens of millions of potential visitors by way of focused advertising exercise, together with editorials with nationwide media, influencer commissions and digital promoting.
It comes as analysis reveals Visit County Durham’s earlier nationwide vacation spot advertising marketing campaign, Memorable Moments, generated tens of millions of kilos in customer spend and reached greater than 2.25 million folks. The marketing campaign additionally follows the publication of nationwide business analysis, which confirmed tourism contributed greater than £1 billion to Durham’s financial system for the primary time ever in 2022.
Do Durham Differently will encourage folks to spend longer within the county and discover a wider space. It will run from autumn 2023 to spring 2024, serving to to prolong the vacationer season by attracting visitors outdoors of the height summer time interval.
Duncan Peake, Interim Chair of Visit County Durham and chief govt of Raby Estates, stated: “Following the success of Memorable Moments and the latest customer financial system figures, we’re eager to hold the momentum going and appeal to much more folks to the county.
“By teaming up with partners across the sector for the Do Durham Differently campaign, Visit County Durham can deliver additional, high-profile marketing activity that shines a light on just how much there is to do in Durham. Whether that be an invigorating walk along the Durham Heritage Coast followed by afternoon tea at a luxury hotel; or marvelling at treasures at a museum or gallery followed by a night under the stars in a cosy glamping pod. Add award-winning attractions, heritage sites and fantastic places to eat and drink to the itinerary and you really are spoilt for choice.”
Cllr Elizabeth Scott, Durham County Council’s Cabinet member for financial system and partnerships, stated: “Encouraging visitors to keep longer is essential to supporting tourism companies and delivering sustainable financial progress. People who keep in a single day spend on common 89 per cent greater than day visitors per journey. In reality, they have been chargeable for virtually half of the £1 billion generated in 2022, regardless of solely making up 9 per cent of the full variety of visitors.
“Do Durham Differently will support our efforts to increase overnight stays by providing a wealth of staycation inspiration to suit all ages, tastes and budgets. And by promoting Durham as an inclusive year-round destination, it will also help to extend the visitor season, providing a further boost to businesses.”
Further Do Durham Differently companions embrace: Durham Cathedral; Ushaw: Historic House, Chapels and Gardens; The Bowes Museum; Seaham Hall Hotel; Headlam Hall Hotel; the Rose & Crown at Romaldkirk; Hotel Indigo and Radisson Blu Durham.
As a part of the marketing campaign, Visit County Durham has created a devoted part on its shopper web site filled with inspiring content material to assist folks plan their journey to the county.
The put up Campaign encourages visitors to ‘Do Durham Differently’ appeared first on Brand TD.