Thailand launches ‘Thais Always Care’ campaign

Thailand launches ‘Thais Always Care’ campaign


The put up Thailand launches ‘Thais Always Care’ campaign appeared first on TD (Travel Daily Media) Brand TD.

To reinforce the idea of a welcoming tradition, The Tourism Authority of Thailand (TAT) formally launched the ‘Thais Always Care’ campaign earlier this month in collaboration with the Tourist Police and personal firms like Central Pattana and Grab Thailand. Here’s what which means for guests.

CARE – to make vacationers really feel protected and welcome

Thailand demonstrates that the nation is able to welcome holidaymakers with CARE. Representing the dominion’s famend hospitality, CARE is a web-based communication campaign designed to offer seamless journey experiences and guarantee vacationers really feel protected and welcome.

“The ‘Thais Always Care’ campaign is an open communication between Thais and foreigners – especially the Chinese, which are key in Thailand’s tourism industry,” stated TAT’s Governor Ms Thapanee Kiatphaibool. She added that the TAT wished to share Thailand’s ongoing efforts to boost security requirements within the journey sector and strengthen Thailand’s picture of a fascinating vacationer vacation spot with charms aplenty.

CARE stands for compassion, help, aid, and elevation. Compassion epitomises Thai individuals’s generosity. Assistance refers to Thais being good hosts, prepared to assist vacationers in want. Relief implies Thailand is a spot for vacationers to chill out and have nice experiences, and elevation highlights the dominion’s ongoing efforts to boost tourism and security requirements.

The Tourist Police makes use of know-how

“The Tourist Police is poised to step up safety and security measures to help foreign tourists, e.g., with a Tourist Police mobile truck to facilitate communication and keep the Thai Tourist Police Bureau up to date,” stated Somchai Theerapatrpaisan, Bureau Colonel and Deputy Commander of the General Staff Division on the Tourist Police Bureau.

The Bureau Colonel famous that different technology-related help included the ‘POLICE I LERT U’ utility, out there in Chinese, English, Russian, Korean, Japanese, German, French, and Arab. Around the clock, individuals can get assist from the emergency centre 1155 through the app.

The Thai Tourist Police Bureau has joined forces with personal firms like Central Pattana (CPN), the worldwide actual property enterprise and developer of Central buying malls. “Set to change into a
complete vacationer hub, we have now strengthened security measures with CCTV cameras, strict inspection of tourists and automobiles, plus bag checking at entrances throughout the entire division retailer,” stated Mr Nattakit Tangpoonsinthana, Executive Vice President Marketing at CPN. He added that safety guards have been educated constantly to deal with emergencies and unprecedented incidents.

Grab Thailand additionally locations nice emphasis on security. Grab Thailand’s Country Head, Mr Worachat Luxkanalode stated, “Safety is our top priority. To improve confidence and enhance all steps for passengers, Grab has continuously developed technology. We use AI-powered Facial Authentication and train our people online to drive safely.”

He additionally stated that Grab monitored every journey in real-time utilizing GPS to trace automobiles and offered a security centre characteristic to share the real-time location and supply help in emergencies. “We hope these features will strengthen travellers’ confidence and create impressive travel experiences in Thailand,” Mr Worachat added.

All these KOLs (key opinion leaders) will assist make the ‘Thais Always Care’ campaign a hit, enhancing Thailand’s constructive picture as a protected tourism vacation spot with a welcoming Thai tradition. The campaign focusing on each native and international vacationers, and Chinese travellers specifically, is anticipated to garner 100 million impressions with regard to security in Thailand.

Stay tuned for additional bulletins.

The put up Thailand launches ‘Thais Always Care’ campaign appeared first on Brand TD.



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